New LinkedIn Site Design Encourages Engagement

LinkedIn on Thursday announced a new look tied to a complete overhaul of its technology architecture, which brings conversations and content front and center.

The redesign brings the LinkedIn desktop in line with the mobile browser version launched in 2015. LinkedIn will roll out its new desktop globally over the next few weeks.

Among the changes: Streamlined navigation bar — now with seven core areas: Home, Messaging, Jobs, Notifications, Me, My Network and Search;

Smarter messaging — a real-time interface with more robust capabilities, such as being able to identify people within a user’s network who work at a company where the user would like to work;

Richer feed — relevant content surfaced to users through a combination of algorithms and human editors; Continue reading

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